The Serve First Difference
Merchant services is a highly specialized industry, and it requires a great deal of knowledge to successfully navigate the intricacies of creating the right payment processing system. Serve First will guide your business through every phase of the process, ensuring you have the absolute best system for maximizing efficiency and profitability.
Single Contact Point
Many businesses routinely deal with up to half a dozen separate providers related to payment processing. Juggling this many vendors can easily lead to confusion, lost revenue and hours of wasted time. Serve First Solutions simplifies the process by serving as your single point of contact for all matters related to payment processing.
The payment processing industry is full of confusing rate structures, hidden fees and other questionable practices. Serve First provides absolute transparency with a simple and straightforward pricing model that passes all savings directly on to your business.
The Electronic Transactions Association’s Certified Payments Professional program sets the standard for performance in the payments industry and is a symbol of excellence. Serve First is committed to continuous education and rising to a higher standard of performance excellence within the payments industry and therefore not only promotes the certification for all of their sales team but also underwrites all costs as well.
The ETA is the leading trade association for the payments industry, representing over 500 companies worldwide involved in electronic transaction processing products and services. The purpose of ETA is to influence, monitor and shape the payments industry by providing leadership through education, advocacy and the exchange of information.
As a result of increasing governmental scrutiny and regulation, growing security and compliance requirements, and a host of emerging issues and trends, Serve First is committed to having a broad knowledge of the industry as well as the challenges and forces shaping its future. Serve First demonstrates mastery not only of sales, but of pricing and interchange; business process, operations and workflow; products and solutions; risk; and regulatory, compliance and security matters as well.
Serve First Solutions Values Statement
We emphasize the following values: