…is designed to deliver business profitability to our clients with expert focus on a variety of electronic payment solutions. Serve First brings to the marketplace a portfolio of the industry leading electronic payment options as well as prepaid products and is the bridge to the best expertise in the merchant services industry. Serve First is a nationwide electronic payments consulting firm assisting in the small to middle market segments with niches in several various verticals. Serve First offers a full range of professional management assistance to clients in these industries. Services are designed to improve the efficiency and effectiveness of existing operations as well as develop, integrate and implement new concepts.